SHALYSE MACKAY

Getting a cancer diagnosis is one thing. Being told in the same sentence you may lose your ability to ever have children, is another.

To put pressure on health insurance companies to cover fertility preservation, we crafted a message alongside an empty uterus. These billboards went up in bold spaces across New York, on Mother’s Day.

Agency: Mischief at No Fixed Address
Client: Chick Mission

Featured in: Campaign Live, The Drum, PR Week

What makes a fitness influencer, a fitness influencer? The online fitness world has some harmful opinions on it. So, we set out on a mission to help change toxic fitness standards.

We created a casting call for real GoodLife members, searching for everyday gym goers to join us in redefining what a fitfluencer looks like. It resulted in impactful creative on social and OOH, which sparked meaningful discussion.

Agency: GUT
Client: GoodLife

Everyone has that one thing they’re really into. To rally students to pursue their dream careers, we welcomed them to find their community in the heart of the big city.

Through TV, OOH, and social we brought to life a Class of Your Own, representing the diversity and vibrancy of George Brown College.

Agency: No Fixed Address
Client: George Brown

Tim Hortons and Canada are almost synonymous. Here’s a few spots that use real people, telling authentic stories that Canadians can relate to.

Agency: GUT
Client: Tim Hortons

Little Caesars is known for delivering great value and great taste to pizza lovers. Here’s an assortment of commercials that announce everything from delicious products to promos.

Agency: No Fixed Address
Client: Little Caesars

A little sample of some other writing I get up to.
More at @honeybrickwall on IG if you’re interested.